Embrace /
Serena Williams

Serena Williams became a believer in Embrace when she used it after her c-section surgery. Neodyne's Embrace bandage is clinically proven to significantly reduce scarring.

The ask

After having worked on multiple campaigns with Neodyne, we were excited when they asked us to bring their partnership with Serena to life. We created a commercial and print campaign that was supported by targeted social media posts.

My Role: Art Direction / Design

Final full-length commercial

Target social campaign

In order to get the most effective distribution on social media, we reworked the commercial spot. We produced four shorter clips that leaned on a key reason to believe for each segment.

Cut-downs of the commercial to be shared on social channels.

Print campaign

The photoshoot took place at the same time as the commercial video shoot. This gave us a consistent look to carry the Beautiful Return campaign through to print. The final full-page ads appeared in Allure, Marie Claire and Cosmopolitan.

Print layout options with quotes from Serena and with bold campaign headline.

Game, set, match

We discovered that people often assume that there's not much they can do to prevent scarring. The Beautiful Return campaign brought more awareness of Embrace® and gave people an option they didn't realize existed before. Serena's support and belief in what the product can do encouraged others to give it a try as well.