Embrace /
Serena Williams

Creative Campaign

Creative Campaign

Serena Williams became a believer in Embrace when she used it after her c-section surgery. Neodyne's Embrace bandage is clinically proven to significantly reduce scarring.

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The ask

After having worked on multiple campaigns with Neodyne, we were excited when they asked us to bring their partnership with Serena to life. We created a commercial and print campaign that was supported by targeted social media posts.

My Role: Art Direction / Design

Final full-length commercial

Target social campaign

In order to get the most effective distribution on social media, we reworked the commercial spot. We produced four shorter clips that leaned on a key reason to believe for each segment.

Cut-downs of the commercial to be shared on social channels.

Print campaign

The photoshoot took place at the same time as the commercial video shoot. This gave us a consistent look to carry the Beautiful Return campaign through to print. The final full-page ads appeared in Allure, Marie Claire and Cosmopolitan.

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Print layout options with quotes from Serena and with bold campaign headline.

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Game, set, match

We discovered that people often assume that there's not much they can do to prevent scarring. The Beautiful Return campaign brought more awareness of Embrace® and gave people an option they didn't realize existed before. Serena's support and belief in what the product can do encouraged others to give it a try as well.

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©2018  Darron Davis

©2018  Darron Davis