Merck & Co.

Creative Campaign

Merck & Co. is an American pharmaceutical company established in 1891 by George Merck. It has gone through many mergers and acquisitions since.

Merck_Header

The ask

In preparation for Merck's 130th anniversary, we pitched a creative campaign that would focus on their history and mission of helping people. 

My Role: Branding / Design

Merck_LogoExplore

I developed several campaign logo variations that use Merck's existing branding and pushes it a bit further.

Science is an art

We came up with the idea of an art gallery that would include installations that tell the story of Merck & Co. and its history of helping people.

Merck_TriptychGallery

Sample poster series that highlights key milestones in Merck & Co.'s history.

Merck_Gallery

A mockup of how the gallery might look.

Website_Mockup

Campaign-branded microsite.

Campaign-branded microsite.

Pitch perfect

The campaign creative was pitched to the team and was well received. We're waiting to hear what the next-steps will be.

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©2018  Darron Davis

©2018  Darron Davis