Anyone who has spent more than five minutes in Austin knows about Juiceland. Inspired by the refreshing waters of Barton Springs Pool, they are committed to fresh and sustainable products.
Wanting to get in on the fast-growing and fun brand, we asked Juiceland's marketing team if we could create a brand video for them. We went back and forth on concepts and ended up using real customers. As a plus, the band Wild Child created an original song for the video.
My Role: Art Direction / Creative Direction
Behind the scenes
Like any good shoot, the threat of rain was constant. We weren't sure how much footage we'd be able to get, so we made it up as we went along. With juice flowing, we grabbed willing participants as they walked or biked by to be a part of the video.
Put a lid on it
The video was shared on Juiceland's social channels and their website. It has garnered hundreds of views on YouTube and brought the quirky, fun, family-friendly brand to a wider audience.