Adidas Group

Dashboard

Adidas Group is a holding company for Adidas, Reebok sportswear, TaylorMade golf company and others. They design and manufacture shoes, clothing and accessories.

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The ask

We were given the amazing opportunity to create an internal-facing dashboard that would track online conversations around the brand.

My Role: UI Design

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Initial exploration of a clean interface for mobile devices.

Beauty in numbers

The main objective was to put data front and center in an easily digestible way. Analysts at Adidas would use the information gathered by the dashboard to develop actionable insights.

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False start

After working on the dashboard for several months, we received excellent reactions from the client team. Unfortunately, budgets fell through and we didn't get the opportunity to bring the work to life. C'est la vie!

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©2018  Darron Davis

©2018  Darron Davis