Whole Foods Market created the 365 brand in 2002. They recently began opening 365 stores around the country in order to serve more of their customers. Their mission is a simpler grocery store experience with high-quality products at an accessible price.
We were given the challenge of promoting store openings, features and storewide sales through social media.
My Role: Art Direction / Concept Development / Design
Everyday is a day
When creating the editorial calendar, we discovered that nearly every day of the year is a National [fill in the blank] Day, and many of those days are food-related. We had fun promoting those days with 365's lighthearted brand.
We were responsible for setting the style and tone for 365's social channels that are still being used today. Their Instagram channel now has nearly 40,000 followers and great community engagement.